Style SourceBook: Mood Boards - Nunawading Homemaker HQ

Style SourceBook: Mood Boards

What is Style SourceBook?

Style Sourcebook is a product sourcing and Mood Board community centred around renovating and decorating.

With a digital product search platform and an interactive Mood Board tool, Style Sourcebook provides retailers with new ways to reach customers, encourage product engagement and drive sales.

You can take a look at Style SourceBook here: stylesourcebook.com.au

WHY HAVE WE PARTNERED WITH STYLE SOURCEBOOK?

We have partnered with Style Sourcebook to provide a service to our customers, help drive sales and provide inspiration that leads to purchase. We’ll be using the Style SourceBook Mood Board tool over the next 12 months in a number of ways, including:

 

  • Customer Competitions: to launch Seasonal campaigns
  • Stylist offering: our Guest Stylist Kylie Tyrell from Gold Chalk Styling will be using the Mood Board tool during one on one customer styling sessions
  • Ongoing Mood Board customer offering to promote social media sharing
  • Regular Centre based customer inspiration and styling

 

THE MOOD BOARD TOOL

Stimulate product interest to drive sales

By uploading your products to Style Sourcebook, they are also available through our Mood Board tool to enable your customer s to start visualising your products in their homes. The platform provides the ability for users to search, select and save your products, as well as featuring prominent direct links to purchase online.

Provide inspiration with Mood Boards

Curating your own collections of products can provide customers with styling ideas and also help to encourage multi-product purchasing. Each Mood Board is then linked to all the corresponding products in the marketplace, providing an ongoing source of inspiration

Be seen by Designers

With an inter-connected community of designers and style makers, our platform provides an opportunity to showcase your range to those that inspire others.

Create new visual content for your social channels

Product collages provide an original, rich form of visual content that can be shared on your social channels. Featuring a Mood Board from a customer can also be a good way to engage with your community and build a loyal following.

MARKETING + PROMOTION

We will promote this Mood Board tool across the 12 months, with the launch being around our Spring Campaign on 2 September 2019.

Stay tuned for more details, however we encourage you to support this tool, especially on social media channels.

 

TIMELINE

Monday 8 JulyTargeted retailer engagement begins
Friday 26 JulyRetailers locked in and confirmed (templates must be returned by this date)
Monday 5 AugProducts / back end feed begins, finalised by 9th August 9 (all retailer input finalised by this date)
Monday 12 AugTesting + tweaking
Monday 2 SeptCustomer Launch as a part of our Spring campaign

 

NEXT STEP FOR YOU

The following retailers are invited to take part in Style SourceBook for Nunawading Homemaker HQ.

  • Focus on Furniture
  • Koala & Tree
  • Bay Leather Republic
  • Provincial Home Living
  • Adairs
  • Decorug
  • Urban Rhythm
  • House

You simply need to complete an excel spreadsheet for your 80 products (sent to you from Marketing) and we’ll do the rest!

We’ll be in touch directly with you to discuss this more.

To confirm, there are no additional costs for you to take part in this activity.

Here’s a sample of how customers and designers are using Mood Boards, to explore their design style, using your products. Many of whom then bring this into store to purchase:

 


WHERE CAN YOU SEE OUR MOOD BOARDS?

Click here to view and start creating your Mood Board


QUESTIONS?

Still have questions? Please contact Jillian Christie on 02 9908 0321 or market[email protected]

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